David Goggins Quotes
Procreate Letterings & Promotional Designs
A set of two letterings on promotional designs of words from ultra-marathoner, David Goggins, directed to ambitious athletes. Like myself, these are people who, after years of training and setting new PBs, see their favourite exercise, like running, cycling, or swimming, as a lifelong commitment. The words combine sans serif and calligraphic characters that transmit pride and energy. The first appears in Goggins's biography, Can't Hurt Me: Master Your Mind & Defy the Odds (2018). Further inspiring the market, they would appear in a sports campaign, like that of Height (a fictitious brand) that not only promotes their products, but markets the sports label as a major sponsor for sporting events.