This artwork transmits the dramatic, yet entertaining, piquant moods paralleling those experienced when consuming spicy meals. This is achieved from the bold brush script characters and their added flourishes, which depict the smoke seen from pots of boiling curry.

Such a message would brilliantly reinforce the characteristics of a boutique food store that prides itself in selling a diverse range of organic spice ingredients and snacks. The lettering artwork would appear across the store's marketing print collateral, EDM and social media pages.