L. Emmett Designs
Founder and owner, Lewis, requested a wordmark logo of unique, handwritten letters for their clothing accessory business, in which all items are handmade.
The final wordmark consists of hand-drawn, script letters executed with a broad-edged calligraphy marker to achieve varied strokes and cursive components. Emmett takes on Edwardian look and feel, while the L incorporates more of a casual aesthetic. Both styles reflect the elegance involved in the business's products. Additionally, contrast in scale is applied to the L and Emmett, allowing the monogram to stand out equally elegant.
L. Emmett is a proud, queer-friendly business, whose products are also made to honour and celebrate the LGBTI+ communities globally.