Pride Shame

Youth awareness campaign

Established for the Office for Youth Victoria, Pride Shame's aim is to increase awareness to adults who desire tattooing, piercing or both. These adults are bombarded by peer-pressure to follow the trend, unaware of health-related issues and potential risks associated with each. I have utilised the 5-Ws and How concept, supported by a red and blue colour palette, to promote its existence across various communication designs and advertising.

Final logo


DL brochure



Facebook page