True Blue - Carports & Roofing

Branding | 2020

Loyal and Aussie

True Blue prides itself in designing, manufacturing and installing carports, home roofing and verandas. In establishing the identity, it was the proudly-Australian characteristic that inspired the idea to reflect the this in the symbol. As a result, the final symbol consists of different sized geometric shapes, arranged to define the shape of the nation itself. Additionally, the various blue tints applied further reinforce the brand name, as well as conveying structure and innovation.

 

This was another collaborative project completed with branding and marketing consultancy, BEAM Creative.

Loyal and Aussie

True Blue prides itself in designing, manufacturing and installing carports, home roofing and verandas. In establishing the identity, it was the proudly-Australian characteristic that inspired the idea to reflect the this in the symbol. As a result, the final symbol consists of different sized geometric shapes, arranged to define the shape of the nation itself. Additionally, the various blue tints applied further reinforce the brand name, as well as conveying structure and innovation.

 

This was another collaborative project completed with branding and marketing consultancy, BEAM Creative.

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© 2020 BEAM Creative.