Up & Alive
Logo and Packaging
Up & Alive is an organic grocery market that strives on selling localised, organic products to its customers. Paper bag artworks for three dried fruit snacks have been designed, primarily to buyers heavily engaged in physical exercise and activity, and thus concerned for healthy, filling nourishments.
The wordmark was achieved from wide brush marker pens, whose characters reinforce the positivity and liveliness of a healthy life. The bag artworks continue to evoke the exuberance behind the brand, with vibrant graphics and solid hues reflecting those of the products themselves. The graphics also reinforce the dried fruits as essential sources of vital nutrients.